Lesson 2 of 33
In Progress

Why data privacy matters?

  • Understand the components of Personal Data
  • Identify the key components of Confidential Information
  • Understand how privacy and confidentiality relate to one another
  • Understand why data privacy is important to KPMG

What is privacy?

Privacy allows individuals to choose who holds information about them, and what they do with that information.
Protecting privacy is something you should be aware of both in your personal and professional life?

What is Personal Data?

Personal Data is typically defined by local laws. At KPMG, the global definition
is: “Any information that relates to an individual that can be used on its own
or in combination with other information to identify an individual.”
You can think of Personal Data as any information through which the
individual can be identified.
Please note that Personal Data may be defined differently in local jurisdictions.
Different terms may also be used, such as Personal Information or Personally
Identifiable Information.
Personal Data found in the public domain is still considered Personal Data, and
when processed by KPMG, is subject to KPMG policies.

Below is an example form showing some types of Personal Data, such as e-mail
address and phone number.

What about Sensitive Personal Data?
Sensitive Personal Data includes Personal Data revealing an individual’s:
 Race or Ethnicity
 Political Opinions
 Religious or Philosophical Beliefs Criminal Background and Security Measures
 Trade Union Memberships
 Health or Sexual Orientation
Generally, Sensitive Personal Data needs to be handled more carefully, and in
some jurisdictions may not be collected and used without the individual’s
explicit consent.